In GIM Lab, we examine how individuals’ motivation and cognition are shaped, or biased, by environmental factors, including rewards, social comparison, and organizational decisions, employing a multi-method approach with field studies, laboratory experiments, and archival data.
Lab Members
Principal Investigator
Julia Hur is an Associate Professor at NYU, NYU Shanghai, and NYU Stern School of Business. She is the PI of GIM Lab.
→ LinkedIn Profile
→ Email: julia.hur [at] nyu [dot] edu
Current Members
Oscar Cui is a junior at NYU, Class of 2028, studying Economics. His research interests include consumer behavior and decision-making. Outside of academics, Oscar competes on NYU’s varsity fencing team and enjoys traveling and exploring different cuisines.
→
LinkedIn Profile
→ Email: bc3796 [at] nyu [dot] edu
Nan (Jennifer) Dong is a Ph.D. student in Theatre and Performance at the Graduate Center, City University of New York. Based in New York and Shanghai, she is a dance-maker, artistic producer and researcher. Her interdisciplinary work explores the managerial issues in arts organisation and creative industry. Deeply believing in arts, she aims to make positive social impacts and foster community dialogue in intercultural context.
→
LinkedIn Profile
→ Email: Jenniferdongnan [at] gmail [dot] com
Minyue Fan received her B.S. and M.S. in Statistics and Machine Learning from Carnegie Mellon University and has four years of experience as a data scientist in industry. Her research interests include natural language processing and AI for social good, with a focus on uncovering hidden psychological motives and biases in organizational contexts. At the GIM Lab, she is particularly interested in how environments—such as incentives, social comparison, and decision structures—shape motivation and cognition. She hopes her research can inform evidence-based organizational practices and policies, reducing harmful workplace dynamics, promoting equality, and addressing structural barriers in leadership and management practices. Outside of research, she enjoys travel, photography, and cooking.
→
LinkedIn Profile
→ Email: minyf42 [at] gmail [dot] com
Wanning (Victoria) Fu received her B.S. in Business & Finance from NYU Shanghai and her M.A. in East Asian Studies from Stanford University. Her research interests broadly center on decision-making under uncertainty, judgment, and behavioral research. She is particularly interested in understanding how incentives and emerging technologies shape individual and organizational decision-making through interdisciplinary empirical and computational approaches.
→
LinkedIn Profile
→ Email: wf539 [at] nyu [dot] edu
Vincent Liao is a junior at NYU, class of 2027, studying economics and business. His research interests include consumer behavior, decision-making, and negotiations. Outside of academia, he likes playing volleyball, listening to music, and watching soccer (Tottenham Hotspur).
→
LinkedIn Profile
→ Email: vl2384 [at] stern [dot] nyu [dot] edu
Zhuoer (Melissa) Miao is a sophomore at NYUSH, class of 2027, who intends to major in Business and Marketing. Her research interest include management , decision-making and social psychology.
→
LinkedIn Profile
→ Email: zm2527 [at] nyu [dot] edu
Tongke Wang is a master's student in the Behavioral and Decision Sciences program at the University of Pennsylvania. She studied Finance, Psychology, and Physics at The Ohio State University. She's interested in exploring the field of financial markets and investors’ decision-making.
→ Email: tongkew [at] sas [dot] upenn [dot] edu
Alumni
Academia
- Jun (Jack) Lin (Stanford GSB, PhD)
- Linhui Wu (University of Minnesota, PhD)
- Letian Kong (CUHK, PhD)
- Yumeng (Skyler) Chen (UC Berkeley, PhD)
- Shawn Fan (University of Toronto, PhD)
- Hattey Sun (CUHK, PhD)
- Elaine Young (UC San Diego, PhD)
- Yang Huang (Columbia University, PhD)
- Crystal Wu (CU Boulder, PhD)
- Xi Yu (Georgia Tech, PhD)
- Youyou Shi (Southeast University, PhD)
- Sylvia Wu (London Business School, MA)
- Yixiao Han (Johns Hopkins - Tsinghua, Dual MA)
- Eva Hu (NUS, MA)
- Jerry Liu (NYU Stern/ Shanghai, MA)
- Ruiqi Xue (Columbia U, MA)
- Tian Jin (Cornell Tech, MS)
Industry / TBD
- Ethan Lan (Visa)
- Alger Lin (KPMG)
- Jess Wang (PwC)
- Cynthia Zhou (ByteDance)
- Jingjing Huang (Ctrip/ Trip.com)
- Justin Goldman (Cushman & Wakefield)
- Shanshan Hu (NYU)
- Xu Han (Amazon)
- Daiana Chen (Santander Bank)
- Larry Li (Generation Lab)
- Ming Xian (State Street)
- Shirley Zhang (Boston Consulting Group)
- Chris Lao (Apple)
- Kristall Yuejiao Qiu (Capital One)
- Arya Li (TBD)
- Qichuan Zhou (TBD)
- Khloe Jargalsaikhan (TBD)
- Zixuan Zhang (TBD)
Research Opportunities
Interested in research? We welcome applications from undergraduate and Master's students to come work with us! We are looking for hard-working and sociable research assistants. Please email the GIM lab PI, Julia Hur (julia.hur [at] nyu [dot] edu) to see if there is any available opportunity. Please send your resume or CV in your email.
