In GIM Lab, we examine how individuals’ motivation and cognition are shaped, or biased, by environmental factors, including rewards, social comparison, and organizational decisions, employing a multi-method approach with field studies, laboratory experiments, and archival data.

Lab Members

Principal Investigator

Julia Hur is an Associate Professor at NYU, NYU Shanghai, and NYU Stern School of Business. She is the PI of GIM Lab.
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Current Members

Kristall Qiu is a data analyst who enjoys uncovering meaningful insights from complex data. She has a strong curiosity for understanding patterns and helping make smarter, data-driven decisions. Outside of work, Kristall loves exploring new destinations and discovering local cuisines.
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Xi Yu recently graduated from Rutgers University with a Master’s degree in Human Resource Management (HRM). She will be joining Georgia Tech as an incoming PhD student in Organizational Behavior. She also holds another Master’s degree in HRM from Renmin University of China and a Bachelor’s degree in HRM from Xiamen University. Her research interests include diversity, hierarchy, and emerging management practices.
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Tian Jin just graduated from NYU Shanghai with a double major in Data Science and Interactive Media Arts, and will take her M.S in Information Systems at Cornell (Tech) University. She fosters an interdisciplinary research interest in a variety of fields like Natural Language Processing, Virtual Reality and Econometrics during her undergrad. She is also into human-computer interaction and photography.
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Zhuoer (Melissa) Miao is a sophomore at NYUSH, class of 2027, who intends to major in Business and Marketing. Her research interest include management , decision-making and social psychology.
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Nan (Jennifer) Dong is a Ph.D. student in Theatre and Performance at the Graduate Center, City University of New York. Based in New York and Shanghai, she is a dance-maker, artistic producer and researcher. Her interdisciplinary work explores the managerial issues in arts organisation and creative industry. Deeply believing in arts, she aims to make positive social impacts and foster community dialogue in intercultural context.
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Tongke Wang is a master's student in the Behavioral and Decision Sciences program at the University of Pennsylvania. She studied Finance, Psychology, and Physics at The Ohio State University. She's interested in exploring the field of financial markets and investors’ decision-making.
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Zixuan Zhang is currently enrolled in MBDS program in University of Pennsylvania. She is interested in behavioral marketing area. In her leisure time, she likes traveling and taking photos. Besides, her MBTI is INFP.
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Vincent Liao is a junior at NYU, class of 2027, studying economics and business. His research interests include consumer behavior, decision-making, and negotiations. Outside of academia, he likes playing volleyball, listening to music, and watching soccer (Tottenham Hotspur).
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Minyue Fan received her B.S. and M.S. in Statistics and Machine Learning from Carnegie Mellon University and has four years of experience as a data scientist in industry. Her research interests include natural language processing and AI for social good, with a focus on uncovering hidden psychological motives and biases in organizational contexts. At the GIM Lab, she is particularly interested in how environments—such as incentives, social comparison, and decision structures—shape motivation and cognition. She hopes her research can inform evidence-based organizational practices and policies, reducing harmful workplace dynamics, promoting equality, and addressing structural barriers in leadership and management practices. Outside of research, she enjoys travel, photography, and cooking.
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Youyou Shi recently graduated from Northwestern University with an M.S. in Higher Education Administration and Policy, along with a Certificate in Higher Education Management. She also hold a B.A. in English Education and Linguistics from Southeast University in China. Her research interests include international education, institutional advancement, and the sociology of education. Beyond academia, she is a certified yoga trainer, an enthusiastic Pilates learner, and a proud dog mom.
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Alumni

Academia

Jun (Jack) Lin (Stanford GSB, PhD)
Linhui Wu (University of Minnesota, PhD)
Letian Kong (CUHK, PhD)
Yumeng (Skyler) Chen (UC Berkeley, PhD)
Shawn Fan (University of Toronto, PhD)
Hattey Sun (CUHK, PhD)
Elaine Young (UC San Diego, PhD)
Jennifer Dong (CUNY, PhD)
Yang Huang (Columbia University, PhD)
Crystal Wu (CU Boulder, PhD)
Sylvia Wu (London Business School, MA)
Yixiao Han (Johns Hopkins - Tsinghua, Dual MA)
Eva Hu (NUS, MA)
Jerry Liu (NYU Stern/ Shanghai, MA)
Ruiqi Xue (Columbia U, MA)

Industry / TBD

Ethan Lan (Visa)
Alger Lin (KPMG)
Jess Wang (PwC)
Cynthia Zhou (ByteDance)
Jingjing Huang (Ctrip/ Trip.com)
Justin Goldman (Cushman & Wakefield)
Shanshan Hu (NYU)
Xu Han (Amazon)
Daiana Chen (Santander Bank)
Larry Li (Generation Lab)
Ming Xian (State Street)
Shirley Zhang (Boston Consulting Group)
Chris Lao (Apple)
Arya Li (TBD)
Qichuan Zhou (TBD)
Khloe Jargalsaikhan (TBD)

Research Opportunities

Interested in research? We welcome applications from undergraduate and Master's students to come work with us! We are looking for hard-working and sociable research assistants. Please email the GIM lab PI, Julia Hur (Jhur@stern.nyu.edu) to see if there is any available opportunity. Please send your resume or CV in your email.

GIM LAB