Lab

GIM LAB

GOALS, INCENTIVES, & MERITOCRACY

In GIM Lab, we examine how individuals’ motivation and cognition are shaped, or biased, by environmental factors, including rewards, social comparison, and organizational decisions, employing a multi-method approach with field studies, laboratory experiments, and archival data.

Lab Members

Principal Investigator

Julia Hur is an Assistant Professor at NYU, NYU Shanghai, and NYU Stern School of Business. She is the PI of GIM Lab.
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Current Members

Zixuan (Chris) Lao is a first-year MS student of the University of Pennsynvania and previously graduated from University of Toronto. He is interested in the field of social psychology and is passionate about investigating how people's behaviors and thoughts can alter in different contexts. He is also looking for ways to integrate psychology into modern business industries.
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Tian Jin just graduated from NYU Shanghai with a double major in Data Science and Interactive Media Arts, and will take her M.S in Information Systems at Cornell (Tech) University. She fosters an interdisciplinary research interest in a variety of fields like Natural Language Processing, Virtual Reality and Econometrics during her undergrad. She is also into human-computer interaction and photography.
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Hello, My name is Khloe Jargalsaikhan, a junior at NYUSH, class of 2025, majoring in Business and Finance and Social Science. My main research interest is decision-making and management.
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Nan (Jennifer) Dong is a teaching fellow at NYUSH Business, previously graduated with an MFA in Theatre from Shanghai Theatre Academy with a concentration in Arts Management. Her research centers around the intersection of performance on stage and in everyday life and social psychology in different contexts. Outside academia, she is also a producer, a performer, and a translator.
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Yueqi (Crystal) Wu is an executive assistant at Xi'an Jiaotong-Liverpool University. She holds a bachelor's degree with a double major in Psychology and Statistics from Colorado State University. She also has over 4 years of consulting experience in e-commerce CRM and customer operation strategy. Her research interests include teams, leadership, mentoring, and work attitudes.
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Xi Yu recently graduated from Rutgers University with a Master’s degree in Human Resource Management (HRM). She will be joining Georgia Tech as an incoming PhD student in Organizational Behavior. She also holds another Master’s degree in HRM from Renmin University of China and a Bachelor’s degree in HRM from Xiamen University. Her research interests include diversity, hierarchy, and emerging management practices.
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I am Yang Huang, a master's student in the Behavioral and Decision Sciences program at the University of Pennsylvania. I hold a double major in Psychology and Economics from Colorado College. My research interests focus on judgment and decision-making. I hope to use insights from both the theoretical and practical aspects of behavioral science research to improve lifelong outcomes.
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Qichuan Zhou is an incoming second-year master’s student in the Survey and Data Science Program at the University of Michigan, Ann Arbor. He has a broad interest in exploring social inequality, social networks, and diversity within the context of organizational behavior, as well as survey and quantitative research methods.
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Zhuoer (Melissa) Miao is a sophomore at NYUSH, class of 2027, who intends to major in Business and Marketing. Her research interest include management , decision-making and social psychology.
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Alumni

Academia

  • Jun (Jack) Lin (Stanford GSB, PhD)
  • Linhui Wu (University of Minnesota, PhD)
  • Letian Kong (CUHK, PhD)
  • Yumeng (Skyler) Chen (UC Berkeley, PhD)
  • Shawn Fan (University of Toronto, PhD)
  • Hattey Sun (CUHK, PhD)
  • Elaine Young (UCSD, PhD)
  • Ming Xian (MIT, MA)
  • Sylvia Wu (London Business School, MA)
  • Yixiao Han (Johns Hopkins - Tsinghua, Dual MA)
  • Kristall Qiu (Georgetown U, MA)
  • Shirley Zhang (INSEAD, MA)
  • Eva Hu (NUS, MA)
  • Qichuan Zhou (University of Michigan, MA)
  • Jerry Liu (NYU Stern/ Shanghai, MA)
  • Ruiqi Xue (Columbia U, MA)

Industry

  • Ethan Lan (Visa)
  • Alger Lin (KPMG)
  • Jess Wang (PwC)
  • Cynthia Zhou (ByteDance)
  • Jingjing Huang (Ctrip/ Trip.com)
  • Justin Goldman (Cushman & Wakefield)
  • Shanshan Hu (NYU)
  • Xu Han (Amazon)
  • Daiana Chen (Santander Bank)
  • Larry Li (Generation Lab)
  • Arya Li

Research Opportunities

Interested in research? We welcome applications from undergraduate and Master's students to come work with us! We are looking for hard-working and sociable research assistants. Please email the GIM lab PI, Julia Hur (Jhur@stern.nyu.edu) to see if there is any available opportunity. Please send your resume or CV in your email.